Discover actionable strategies, customer research insights, and proven growth tactics to help your business thrive.
Learn how to create a Differentiated Value Proposition using this practical, Jobs-to-Be-Done–driven approach, illustrated through real Digital Transformation research
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Learn how to set up, recruit for and run Jobs-to-Be-Done switch interviews so you can understand why your customers buy.
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You don’t grow fast by doing everything perfectly. You grow by focusing resources and efforts on things your customers care the most about and “choosing to suck” at the things they don’t care for.
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Your customers are struggling, and this is your golden opportunity to sell more. Learn how to identify the struggle and use it to drive sales growth.
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Writing web copy can be hard. Writing copy customers care about is even harder. Learn how to identify the right words that will open their wallets.
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There was a time when I thought it was really hard to come up with business ideas. I used to sit in the pub with a group of entrepreneurial friends, and we would all chip in with different ideas for a business to run together. Most of them were awful, and at the time I […]
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Unless you understand Customer Demand, you’ll never build a product that people must buy. This post shows you how to understand your customers’ real demand.
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I knew something was wrong when I got my first 10/10 customer review, because it didn’t lead to sales. This is how I fixed the problem and got a 1,000%% increase in sales.
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