IGAMING PLAYER ONBOARDING ASSISTANT
Use our research-powered "Help Me Choose" assistant to guide hesitant players to the right first bet, while capturing intent data you're currently missing - so your CRM team can deliver hyper-personalised journeys and increase ARPU.
Built for iGaming Operators who want to reduce acquisition costs, increase registration and FTD rates, and build a sustainable active player base.
Paid traffic is expensive, but registrations are low and FTD rates are lower. Our research indicates that some players need help to find the right first bet, understand the offer, and have confidence that they are in safe hands.
If you're buying high-intent traffic, but only know who they are when they're in the CRM than you're flying blind - at a critical phase of the player journey.
Players have nagging doubts about bet choices, payouts, bonuses, and platform legitimacy that cause them to leave before they ever hit 'Register'.
The same onboarding cannot work as well for a complete novice as it does with a sophisticated bettor.
If a visitor bounces without registration, all you know is that your acquisition budget lost a few more dollars.
If you want to earn more revenue, you need to help the players place the bets they want to place.
An intent-led "Help Me Choose" engine, powered by our existing research on player behaviour, designed to help every player feel as though they're a VIP.
Most onboarding is designed to get out of the player's way. We ask helpful, relevant questions to help the visitor feel welcome and guide them to the first bet.
Our questions mine the anxieties and doubts that stop players from registering so we can show tailored proof and build trust before asking for the deposit.
We show visitors the most relevant product, offer or bonus you've got for them. You use this intent-data to roll out the red carpet and make their first experience with the brand worth coming back for.
We capture all answers from every onboarding session, so we can see exactly where visitors are lost before converting, so you can fix what's broken and get more registrations and deposits..
The nerdy bit: our onboarding assistant leans on behavioural and psychological science. We tap into a player's natural urge to answer helpful, relevant questions and help players convince themselves that they're ready to play.
We don't ask you to pay for expensive research. We've already done it. It's baked into our tool so you can match player intent directly to your products and offers. Every user gives you more insights you're not capturing today.
Deployed as an iframe, our tool sits upstream of your registration flow, keeping your core infrastructure untouched and your data secure.
We will help you increase the metrics that matter to your business. If we can rescue and convert traffic that your current flow misses, we both win and share the upside.
FAQ
We do not want to interfere with your existing registration process - if high-intent users land, know what they need, and register immediately then this is a good sign. Where our approach shines is with the players who are interested but not yet convinced your site offers them the play they're looking for.
We ask questions that are relevant to the visitor's intent, which encourages them to feel understood and valued by your brand.
In non-iGaming tests we have seen visitors spend up to 7 and a half minutes answering questions about themselves - provided they believe the data will be used to help you to help them get the outcome they want.
If you're interested in tailoring this into a proposal that works for your Brand, please get in touch.
This demo is built to give you a flavour of how this could work for your Brand. Get in touch and we will customise the experience for you.
This demo uses an existing brand's product mix and offer. It does not imply any commercial relationship or endorsement by that brand. This is for demonstration purposes only.
We seek to understand the player and their existing situation before we recommend a product or bonus combination. Help your players feel understood and appreciated, before they register.
Every question answered tells us more about the traffic you've paid for. We can use this to identify unnecessary friction and help improve the fit between your Brand promise and real player needs.
Why send a sequence of irrelevant offers if your players are willing to tell you what they want before they appear in the CRM? Build player segments before they place their first bet, and retain more players for longer.
Start your pilot
You share your Brand style, product mix and bonus offers. We'll make a working pilot in less than a week that you can test on your site. No risk, no fees — we only get paid if we succeed.
Plan my Pilot