Case Studies: Growth Exposed in Action
We don’t just talk about uncovering hidden growth — we EXPOSE it.
This live case study with Janis Ozolins, creator of Explain Ideas Visually, documents how Jobs-to-Be-Done (JTBD) research uncovers the real reasons customers buy — and how that knowledge drives growth.
What’s happening here?
We’re running a live Jobs-to-Be-Done (JTBD) research project with Janis Ozolins. Instead of cherry-picking examples, we’re publishing the entire journey — from recruiting customers, through interviews, to analysis and results.
The goal: prove how JTBD research exposes hidden growth opportunities.
The context: Janis wants to grow his visual learning course, Explain Ideas Visually.
Why it matters: most companies guess what customers want. We show how to replace guesswork with evidence.
The promise: Guaranteed insights — if we don’t find them, you don’t pay.
Timeline of the Case Study
This project unfolds step by step. Follow along as we document the process in real time.
1.) Recruitment
We source and select real customers of Janis' course (and competitor courses) to interview.
2.) Interviews
We run JTBD Switch Interviews to uncover why they bought, what else they considered, and what progress they were seeking.
3.) Analysis
We map struggles, anxieties, and trade-offs to reveal the hidden forces shaping demand.
4.) Insights
We identify 3–5 Jobs students "hire" the course to do, then use these insights to drive changes in Product, Marketing, Sales, or the Business Model.
5.) Impact
We work with Janis to apply the findings and track results — sharing these openly.
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Your growth opportunities - guaranteed
You don't want an expensive 100-slide consultant deck - you want a plan that delivers growth you can count on.
If we can't find a growth opportunity you want to pursue, we'll give you your money back.
No risk. No wasted money. Just clarity and a plan you can act on today.
Are you ready to find out why your Customers DON'T buy?
Please click below and fill in our short screener. We'll be happy to identify your big growth opportunities and help you get your business to the level you deserve.
Guaranteed insights, or you don't pay.
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