Step 01
Player Insights
Our Player Research guides our design. We understand different types of player intent and map this to your products and offers. You show visitors exactly what they came looking for, at the moment they need it.
IGAMING PLAYER ONBOARDING ASSISTANT
Get More First Time Deposits From Your Existing Traffic
Get more FTD's by rescuing paid traffic before the bounce. We detect hesitation and give your visitors the confidence to register, deposit and play.
Built for iGaming Operators who want to reduce acquisition costs, increase registration and FTD rates, and build a sustainable active player base.
You paid a lot for the traffic, but it left before you even got their name
Paid traffic is expensive, but registrations are low and FTD rates are lower. Our research indicates that some players need help to find the right first bet, understand the offer, and have confidence that they are in safe hands.
Registration Blind Spots
If you're buying high-intent traffic, but only know who they are when they're in the CRM than you're flying blind - at a critical phase of the player journey.
Overcoming Anxiety
Players have nagging doubts about bet choices, payouts, bonuses, and platform legitimacy that cause them to leave before they ever hit 'Register'.
One-Size-Fits-No-One
The same site messaging cannot work as well for a complete novice as it does with a sophisticated bettor.
Paying for Nothing
If a visitor bounces without registration, all you know is that your acquisition budget lost a few more dollars.
If you want to earn more revenue, you need to help the players place the bets they want to place.
We Turn Uncertain Visitors into FTD's
An intent-led "Help Me Choose" engine, powered by our existing research on player behaviour, designed to help every player feel as though they're a VIP.
Help them take the "Leap of Faith"
Your visitors need to trust your brand before they give you the FTD. We ask helpful, relevant questions to help the visitor feel welcome and guide them to the first bet.
Reduce Anxiety, Increase Trust
Our questions mine the anxieties and doubts that stop players from registering so we can show tailored proof and build trust before asking for the deposit.
Make it Easy to Get Started
We show visitors the most relevant product, offer or bonus you've got for them. You use this intent-data to roll out the red carpet and make their first experience with the brand worth coming back for.
Turn Bounce Data into Strategy
We capture all answers from every onboarding session, so we can see exactly where visitors are lost before converting, so you can fix what's broken and get more registrations and deposits..
How it works
We turn curiosity into confidence.
The nerdy bit: our onboarding assistant leans on behavioural and psychological science. We tap into a player's natural urge to answer helpful, relevant questions and help players convince themselves that they're ready to play.
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Step 02
Zero-Integration Risk
Deployed by installing a small script on site (or via Google Tag Manager). We detect traffic that's about to leave or struggling to decide, and trigger an intervention without any changes to your current landing page.
Step 03
Performance-First
We compare the results of our intervention to a holdout traffic group - so you can measure and see the extra FTDs we're converting for you. Our commercials are based on our performance - and we keep optimising to drive better and better results.
03
FAQ
You may be thinking:
We do not want to interfere with your existing registration process - if high-intent users land, know what they need, and register immediately then this is a good sign. Where our approach shines is with the players who are interested but not yet convinced your site offers them the play they're looking for.
We ask questions that are relevant to the visitor's intent, which encourages them to feel understood and valued by your brand.
In non-iGaming tests we have seen visitors spend up to 7 and a half minutes answering questions about themselves - provided they believe the data will be used to help you to help them get the outcome they want.
You're paying for visitors who never deposit. Let us help you get more FTDs.
If you're interested in tailoring this into a proposal that works for your Brand, please get in touch.
Experience an Example Onboarding
This demo is built to give you a flavour of how this could work for your Brand. Get in touch and we will customise the experience for you.
In a real pilot, this changes to your context
- Your brand, UX language and trust signals
- Your product mix: sportsbook, casino, live casino, bingo or hybrids
- Your offer paths and compliance guardrails
This demo uses an existing brand's product mix and offer. It does not imply any commercial relationship or endorsement by that brand. This is for demonstration purposes only.
It asks before it pushes
We seek to understand the player and their existing situation before we recommend a product or bonus combination. Help your players feel understood and appreciated, before they register.
It captures the traffic intent
Every question answered tells us more about the traffic you've paid for. We can use this to identify unnecessary friction and help improve the fit between your Brand promise and real player needs.
It helps your CRM team shine
Why send a sequence of irrelevant offers if your players are willing to tell you what they want before they appear in the CRM? Build player segments before they place their first bet, and retain more players for longer.
Start your pilot
We can build this around your own player journey.
Start with our in-house research, or interview your own players and customise this to better match your brand. We can build your pilot in under a week.
Plan my Pilot